Product Labs🔬: Decoding Durable

At “The Vision, Debugged”, as you know we have only one person who can actually write working code (aka Trouble). Luckily for us, Beehiv took care of creating a website for the most part.

It is very essential for any enterprise big or small to have a website and unfortunately, like Spark, there are many who cannot create one themselves.

Enter Durable, and with a few clicks get a fully working website.

What’s in it for you?

Durable is an AI-powered website builder that gets your business online in seconds. Though its biggest feature is an AI-powered website builder, Durable is much more.

Durable AI stands out as it also has inbuilt SEO, and website hosting and also allows the creation of marketing material. It offers a free plan and paid plans starting at $12 per month, with different quotas for storage and AI-generated content.

Durable AI applies the Jobs-to-be-Done framework and identifies all the key processes for a small business and helps users by providing a single platform for all their tasks.

Let’s get a better understanding of what can be achieved with Durable AI.

• AI-Powered Design Engine: The core magic. You answer questions about your business and target audience. Durable's AI analyzes this data and generates a website layout with text, images, and a colour scheme tailored to your industry.

  

  Beautiful full-fledged website generated in 30 seconds!

• Content Curation: Don't have writer's block? No worries. Durable leverages its AI to suggest relevant content based on your chosen niche. This can be a jumpstart for crafting your website's core messaging.

• Drag-and-Drop Customization: Not a fan of the AI's initial design? No problem. Durable empowers you with a user-friendly editor. Drag and drop elements, swap images, and adjust fonts to personalize your website and reflect your brand identity.

  

  Edited it out a bit to The Vision Debugged colours; editing is a bit cumbersome

• Built-in Marketing Toolbox: Durable understands website creation is just the first step. It integrates essential marketing tools:

  • SEO: Get discovered in search engines with built-in tools that help optimize your website's content and structure for search visibility.

  • Email Marketing Automation: Craft and schedule email campaigns directly within the platform to nurture leads and connect with customers.

  • Review Management: Easily gather and showcase positive customer reviews, building trust and credibility for your business.

• Simplified Payments and Invoicing: Manage your finances seamlessly. Durable streamlines the process of creating and sending invoices, allowing you to accept payments directly through the platform.

• CRM Lite: Durable offers a basic Customer Relationship Management (CRM) system. Organize customer information, track interactions, and manage leads, all within the platform.

• Brand Kit Generator: Build a cohesive brand identity in seconds. Durable's AI generates a logo, colour palette, and font scheme based on your business details and preferences. You can further customize these elements or use them as a starting point for your brand.

  

  Brand Kit Generator is very similar to customizing the website

A sad quip is that the provision to host websites, the marketing toolkit and CRM are all available only for paid users and hence unfortunately we couldn’t get our hands on them to try it out.

One large fallacy is that all websites look the same to start off with. You do need a significant bit of customization to get the look and feel you desire - but luckily it's all drag and drop.

What’s the intrigue?

The rise of AI-powered website builders like Durable represents a significant shift in the way websites are created. No-code tools empower individuals and small businesses to build professional online presences without the need for technical expertise.

This then begs the question, what about freelance web and app developers mainly?

The demand for freelancers working in writing, and coding-related jobs has dropped by 21% since the launch of ChatGPT in November 2022, according to new research by Imperial College Business School, Harvard Business School and the German Institute for Economic Research.

But that’s not to discredit freelancer web development entirely. AI cannot entirely replace human programmers because programming involves much more than just writing code. Programmers spend only a third of their time coding; the rest includes administrative work, understanding customer requirements, and problem-solving. Even if AI tools handle the coding efficiently, the specific, project-dependent knowledge and tasks make it impossible to simply reduce programmer headcount by automating code writing.

The future of the No-Code Movement appears promising and transformative. No-code platforms are expected to continue increasing accessibility, reducing costs, and fostering community-driven innovation. While AI-powered tools like Durable revolutionize website creation, freelancers’ unique expertise in understanding customer requirements and problem-solving ensures that they remain essential despite automation advances.

Whatcha Got There?!🫣

Buckle up, tech fam! Every week, our dynamic duo “Spark” ✨ & “Trouble”😉 share some seriously cool learning resources we stumbled upon.

You Asked 🙋‍♀️, We Answered ✔️

Question: You covered VideoLLaMA 2 previously - what do you think could be the potential applications for this technology?

Answer: VideoLLaMA has some interesting applications, also we are being very optimistic about the future here 😋

1. Content Curation: Enhanced content recommendation systems could leverage VideoLLaMA 2 to analyze video content, understand context, and provide personalized recommendations. This could improve user engagement on platforms like YouTube or Netflix.

2. Video Question Answering (VQA): VideoLLaMA 2’s capabilities make it well-suited for answering questions related to video content. Whether it’s extracting information from news clips or explaining scenes from movies, VQA could benefit from this technology.

3. Video Captioning: Generating accurate and contextually relevant captions for videos is crucial for accessibility and SEO. VideoLLaMA 2 could excel in this area, improving the overall video viewing experience.

4. Healthcare: In medical imaging, VideoLLaMA 2 might assist in analyzing dynamic sequences (e.g., MRI scans) or interpreting surgical videos. It could aid doctors in diagnosis and treatment planning.

5. Security and Surveillance: Detecting anomalies in surveillance footage, recognizing specific events (e.g., accidents, break-ins), and tracking objects over time could benefit from VideoLLaMA 2’s capabilities.